Featuring some of today's most innovative content-creators, Dropbox's LUCKY STRIKE Collaboration aims to explore the music video as a dynamic platform for artistic cross-genre collaboration. With LUCKY STRIKE, Dropbox partnered with indie stalwart A24 to access their legendary roster of emergent filmmaking talent, in search of someone to helm pop star Troye Sivan's latest video. Enter Emma Westenberg, the subversive visionary behind Janelle Monáe's PYNK. With Emma’s eye and Troye’s sound, Dropbox’s LUCKY STRIKE brings a fresh point-of-view to the timeless theme of summer romance.
As noted by The New York Times, Troye Sivan “is a new kind of pop star: here, queer and used to it.” His 2015 debut album, Blue Neighbourhood, topped the iTunes charts in 66 countries while 2018’s Bloom was named as one of the best albums of the year by numerous publications, including Rolling Stone, which noted, “[he] found the spark that separates himself from the pop pack.” Troye’s numerous awards include a Billboard Music Awards trophy, three MTV Europe Music awards and two GLAAD Media wins. He was nominated for a Golden Globe and shortlisted for an Oscar for “Revelation” – his collaboration with Jónsi for the film Boy Erased, which Troye co-starred in.
Artist and filmmaker Emma Westenberg graduated from the Cooper Union School of Art in NYC, where she received the special distinction ‘cum laude’ for her short film ‘The Still Life of Estelle’ — which she wrote, directed, produced and art directed. Her technicolor sensibility bridges the arthouse to the commercial and has led to collaborations with everyone from ASOS to Vogue. She most recently directed the viral hit video for Janelle Monáe’s lead single, PYNK.
It takes a (beachside) village. Troye, Emma, and their team of creatives explain how they brought LUCKY STRIKE's technicolor love story to life.
See how the LUCKY STRIKE team used Dropbox Paper to create something unforgettable.